ABOUT US
Arbitration Visibility and Revenue Protection
Learn more about ArbChex, our mission, and the story behind the software that protects auto dealership profit. We bring structure, visibility, and accountability to a process that has been overlooked for too long.
OUR STORY
Built from the Inside of the Industry
Founded in 2025, ArbChex was created inside the environments where dealership profit is truly determined: the shop, recon departments, and auction lanes. These are the places where small decisions become real dollars, profit is won or lost, long before a car ever reaches the retail line.
After seeing dealers lose thousands because arbitration was handled on spreadsheets or forgotten altogether, ArbChex was created to bring structure, visibility, and accountability to a process that has been overlooked for too long.
| When it comes to arbitration, what you do NOT track, you lose.
Closing One of Automotive Retail’s Costliest Gaps
Arbitration is one of the most overlooked and most expensive gaps in automotive retail. Dealers lose profit every day because claims are not tracked, deadlines are missed, or the process is dismissed as too much of a hassle. Without clear structure and accountability, opportunities to recover concessions or unwind vehicles with undisclosed damage often slip through the cracks.
After years of consulting, observing dealership operations, and working inside recon and auction environments, it became clear that arbitration was consistently pushed aside compared to other priorities. What should have been a defined and measurable process was instead managed with scattered notes, spreadsheets, or memory, and the financial impact was enormous.
| ArbChex was built to change that.
OUR MISSION
Visibility, Structure, and Control for Every Dealer
Our mission is to help dealerships protect their profitability by bringing clarity, structure, and accountability to the arbitration process. We help teams identify eligible claims, understand their options, and pursue fair resolutions, including concessions and vehicle unwinds.
Through practical technology, real-world dealership expertise, and dependable support, we make a complex process easier to navigate. We’re focused on giving dealers the information, tools, and guidance they need to make confident decisions at every step.
| We’re here to help dealers protect what they’ve earned.
Clarity
Every arbitration, every deadline, fully visible.
Accountability
A structured system that supports real dealership workflows.
Integrity
Built from real experience, not assumptions.
MEET OUR TEAM
ArbChex is led by a team with firsthand experience in dealership operations, reconditioning, auctions, and automotive technology. We understand the challenges dealers face because we’ve worked through them ourselves. That experience shapes everything from the features we build to the support we provide, with a shared focus on solving real workflow problems, building trusted relationships, and making the customer experience better at every step.
| That’s why ArbChex feels different! It is designed by people who have lived the process, not just observed it.
Sam Winsky
Founder & CEO
Sam brings more than 30 years of automotive industry experience across reconditioning, inspection, appraisal, fixed operations, and operational consulting. She has spent her career building and improving processes inside the environments where dealership profit is truly made: the shop, recon, and auction operations.
With deep expertise in process design, multi-unit management, training, and continuous improvement, Sam created ArbChex to solve a long-standing gap she saw in every store she worked with. She leads product development and strategic direction, ensuring ArbChex reflects real workflows and gives dealers the visibility and structure needed to recover the profit they have been missing.
Ashleigh Trevino
Chief execution officer
Ashleigh brings more than 10 years of hands-on background in dealership operations, automotive technology, and team leadership. Her experience in software implementation and configuration management gives her a practical understanding of dealership challenges and what it takes to make technology work for the people using it.
As Chief Execution Officer, Ashleigh helps shape the customer experience at ArbChex, connecting real dealership needs with practical solutions. She focuses on clear communication, reliable support, and strong relationships, helping customers navigate complex processes and get the most from the platform.
As a follower of Jesus, Ashleigh strives to honor Him in the way she lives, leads, and serves others. Her faith is at the heart of her personal mission, shaping her commitment to integrity, compassion, and treating people with genuine care.
Joe Dennis
VP of Operations
Joe brings more than 15 years of hands-on automotive operations experience, including reconditioning leadership, inspection oversight, service workflow management, and customer-facing operations. His background spans team management, quality control, arbitration handling, and production planning across high-volume automotive environments.
His expertise in operational efficiency, process standardization, and cross-department alignment allows him to shape ArbChex internal processes and support model. As VP of Operations, Joe ensures the platform delivers measurable operational impact and leads the development of ArbChex Concierge, helping dealers create consistent, accountable arbitration practices across every rooftop.
